How Much Is Enough?

Fully Fund Your Child’s Retirement — by Their 3rd Birthday

Give Your Child the Gift of a Lifetime

By the time they turn three, their retirement could already be fully funded —
thanks to one simple plan.

Imagine this: When you turned 16, your parents sat you down and said:

“Before your 3rd birthday, we invested enough into your retirement account so you are already on track to have all the money you’ll need by age 66 — without you ever having to invest any of your own earnings.”

That’s the gift BIGShift Canada helps you give your child.

And we make it achievable by helping you earn the extra funds quickly — through BIGShift Media — in just a few hours per week.

Why by their 3rd Birthday?

The earlier you invest, the more compounding works for your child. By finishing before your child's 3rd birthday, you lock in 63 years of growth, which means a much smaller starting amount is needed compared to starting later.

For example, your child should have $10 million by their 66th birthday, if you invest for them just $13,382 in each of the first 3 years of their life.

By comparison, if you began on your child's 12th birthday, to accumulate the same amount you would have to invest $37,640 per year for three years (which is a total of $112,920)

Finish in 12–24 Months:

Earn enough extra income in just 12–24 months to finish funding your child’s retirement.

Work flexibly for BIGShift Media a few hours a week — and set them up to have $10 million by age 66.

Freedom for Your Child:

Since they’ll never need to divert their own earnings to retirement — they be free to buy a home sooner, pay off their mortgage years earlier and pursue their true passions.

Feel Great Pride:

You’ll feel a deep sense of accomplishment from giving your child the life-changing gift of financial security.

Before you scroll on,

Picture this: Your son or daughter turns 16. You sit them down and say:

“Before your 3rd birthday, we finished funding your retirement. You will never have to set aside a penny of your own earnings — and you’ll still retire with $10 million.”

Imagine the smile on their face — and the gratitude they’ll feel for the rest of their life.

How Much Is Enough?

Why $10 Million?

That’s the amount needed to give your child a comfortable, inflation-adjusted retirement — and a meaningful legacy.

How Much Would My Child Need to Invest Themselves Later?

If your child began investing at age 24, to accumulate the same $10 million, they would need to invest $24,782 of their own earnings every year - for 42 years. This totals $1,040,844.

Completing the BIGShift for your child removes that burden entirely.

Benefit All Canadians

Finish By Age 3

How We Will Help

How We Help You Complete the BIGShift — and Free Your Child

Parenting is Expensive — Retirement Planning Feels Impossible

Most new and expecting parents can barely imagine funding their own retirement, let alone their child’s. That’s where we come in.

Our Solution:

BIGShift Canada turns this challenge into a clear, achievable plan. We provide the coaching, tools, and income opportunities you need to finish funding your child’s retirement quickly — usually in 12–24 months — so you can check this goal off your list for life.

1) A Lucrative, Flexible Parent Job with BIGShift Media

Earn the extra income you need — in just a few hours a week, on your schedule.

BIGShift Media’s Part-time Parent Jobs are designed to help new and expecting parents hit their child’s Finished Investing Amount Goal (the balance their retirement account needs to reach - at their current age - to be on track for $10M by age 66) within 12–24 months, and without disrupting family life.

2) Additional Innovative Ways to Fund Contributions

Even beyond your Part-time Parent Job earnings, wherever possible we help you stack more money into your child’s retirement account — so you can reach their Finished Investing Amount Goal faster:

Profit-Sharing from BIGShift-Owned Businesses: When you buy from companies we operate (beyond BIGShift Media), we direct 33%–70% of our profit margin straight into your child’s retirement account.

Partner Business Contributions: We connect you — and even friends and family who care about your child’s future — with businesses that contribute a portion of their profits specifically into your child’s account whenever any of you shop.

Employer & Organization Contributions: We encourage employers — and other organizations you’re connected with — to make direct, before-age-3 contributions. These contributions help businesses attract and retain great employees, demonstrate corporate citizenship, and support the wider societal benefits of the BIGShift.

3) Canada’s First Zero-Fee Funds for Kids

Once you’ve earned the funds, we help you invest them efficiently. Our zero-fee funds are designed specifically for children — because even a 0.4% annual fee over 66 years can rob your child of more than $2 million in retirement savings.

Eliminating fees is crucial to reaching the $10M goal.

4) Free Coaching — Every Step of the Way

You get a customized plan, progress tracking, and ongoing guidance — including BIGShift Best Practices from other new & expecting parents (what’s working, weekly tips, templates, and proven playbooks).

We keep you focused and on pace until the Finished Investing Goal is done.

Bottom Line:

By combining income from your Part-Time Parent Job, extra contributions from businesses and organizations, zero-fee investing, and personalized coaching, the BIGShift Program makes it realistic for almost any parent to finish investing for their child’s retirement — and permanently secure their financial future.

Parents looking baffled Pic Sep 20, 2025.png

Profit-Sharing from BIGShift-Owned Businesses

When you buy from companies we operate (beyond BIGShift Media), we direct 33%–70% of our profit margin straight into your child’s retirement account.

Everyday purchases become investments in your child’s financial future — at no extra cost to you.

Think home & auto insurance, real estate, travel, and your mortgage — all contributing to your child's FIA Goal.

Start Before They’re Born —
It Costs Even Less

Make it even easier for your next child. Their FIA Goal (the balance their retirement account needs to reach) is just $26,197 three years before birth, compared to $43,867 by age 3.

BIGShift Canada plans to launch an 'at-cost' engagement & wedding ring business. It will also promote smarter wedding spending — so couples can redirect thousands into their future child’s retirement account, as early as possible.

Tip: Grandparents can join in too — turning family celebrations into a gift that secures a grandchild’s financial wellbeing for life.

Secure Your Retirement — Not Just Your Children’s

Intro:

In Section 1, we showed why finishing each child’s FIA Goal by their 3rd birthday is crucial — it keeps the required contributions affordable and lets compounding do most of the work.

BIGShift #2 — securing your own retirement (ideally over just the next 5 years) — can run in parallel. You don’t need to wait until every child's FIA Goal is complete. Some strategies can begin right away so your entire family’s financial future improves together.

Your Own Retirement

Step 1: Fund Each Child’s FIA Goal — While Taking Smart Steps for Yourself

We’ll help you finish each child’s retirement savings quickly — usually in 12–24 months per child — so you can check this goal off your list permanently.

If you have more than one child (under the age of 2), your coach will help you create a customized timeline so completing all FIA Goals feels achievable, not overwhelming.

At the same time, we’ll help you:

Move some or all of your own portfolio to zero-fee funds — letting your growth compound faster.

Optionally manage a second AI-assisted Part-time Parent Job dedicated to your own retirement savings.

Apply Financial Efficiency Coaching — redirecting wasted dollars into savings so both generations benefit immediately.

BIGShift 2:
Achieve Your
Own FIA Goal Much Earlier

Instead of investing for retirement over the rest of your working years, BIGShift 2 helps you fully fund your FIA Goal in just five years.

By getting it done early, you let compounding do most of the work — and you can redirect future earnings to other priorities once your goal is complete.

Step 2: Shift the Focus to You

Once each child’s FIA Goal is complete, every dollar from profit-sharing, Part-time Parent Job earnings, and Free Product & Service Rewards can be redirected to your retirement account — dramatically accelerating your path to financial independence.

Here’s how much you’d need to invest (starting from $0) — just for five years — to retire with with equivalent of $1M (in today’s dollars):

Step 2:
Shift the
Focus to You

When your children’s FIA Goals are complete, we shift our focus entirely to your financial freedom — redirecting all contributions, rewards, and profit-sharing toward your own retirement.

This dramatically accelerates your path to financial independence.

Future Opportunities

AI-Assisted Part-time Parent Jobs: Keep working a few hours a week to boost retirement savings even after children’s goals are met.

Humanoid Robot Services (Future): BIGShift plans to operate a robot network where most of the fees from tasks you schedule go directly into your retirement account.

Zero-Fee Funds for Parents: Every dollar you invest continues to grow without fees.

Financial Efficiency Coaching: Keep optimizing your spending so more money works for you.

Future Opportunities

AI and Robotics Will Supercharge PTPJs

Two game-changing technologies — AI Agents and Humanoid Robotics — will open up exciting new Part-time Parent Job opportunities.

Instead of doing the work yourself, you’ll schedule and supervise these digital teams.

Best of all, most of the fees generated will go straight into your retirement account — dramatically accelerating your path to financial freedom.

Looking Ahead — A New Era of Financial Freedom

BIGShift #1 and BIGShift #2 are temporary bridges — designed to free one generation so the next will never face the same struggle.

Once BIGShift children become parents, their retirement accounts will already be fully funded by BIGShift #1.

So, they won’t need BIGShift #2.

And, when the federal government is no longer burdened by retiree support and debt interest, it will be able to automatically open - and fully fund - three at-birth accounts for every child:

Retirement

Education

First-home down payment

thereby eliminating the need for BIGShift #1.

Importantly, the cost of funding all 3 of these at-birth accounts for each child will be only about half of what the government currently spends (inflation-adjusted) just on providing retirees with financial assistance.

Therefore, Canada will then be able to provide every child with:

A foundation of lifelong financial security;

Affordable access to higher education; and

A huge head start on buying their first home;

all without raising taxes or cutting other programs.

At this point, neither BIGShift #1 nor #2 will be required — and Canada will have entered a new era of financial freedom for all.

A New Era
of Financial Freedom

BIGShift #1 and #2 are temporary bridges.

Once they are complete:

The federal government will no longer need to spend 1 in 6 dollars supporting retirees.

Our national debt can be fully repaid (without raising taxes), eliminating interest costs.

The government can then automatically open and fully fund 3 at-birth accounts for every Canadian child — retirement, education, and first-home down payment.

Remarkably, this will cost only about half (inflation-adjusted) of what the government currently spends just supporting retirees — with no tax increases and no program cuts.

Be Part of Solving Canada’s Greatest Financial Challenge

Canada’s $1.2 trillion debt drains tens of billions annually in interest — money that could transform every
Canadian child’s future.

Eliminate Canada’s Debt & Raise Living Standards

Canada’s debt has soared past $1.2 trillion — costing taxpayers tens of billions a year in interest.

The BIGShift tackles both challenges:

Provides the first real plan to pay off the national debt — permanently.

Raises living standards by freeing families from the burden of saving for retirement — unlocking prosperity for generations.

More Spending Power, Stronger Economy

With retirement savings secured early, BIGShift kids will have thousands more dollars of disposable income each year — money they can spend, invest, and use to build their lives.

This surge in spending power fuels Canada’s economy, creating jobs and driving growth through a powerful multiplier effect that benefits every Canadian.

An Intergenerational Solution

BIGShift babies will grow up in financially secure families — free from the pressure of saving for retirement — and better equipped to secure the future for their own children.

Once Canada’s national debt is eliminated, the government can redirect interest savings to create three at-birth investments for every baby — retirement, education, and first-home down payment — for about half the cost of today’s retiree support spending.

Helping All Canadians Invest Fee-Free

BIGShift Canada will launch and operate Zero-Fee Investment Funds, allowing every Canadian to invest without paying portfolio management or fund fees.

Eliminating these fees keeps thousands of dollars per family invested and growing — dramatically boosting long-term wealth and retirement security.

And because these funds are powered by the BIGShift community, their impact grows as more Canadians participate — multiplying the benefits nationwide.

Your Chance to Shape Canada’s Future

By joining the BIGShift, you go beyond securing your child’s retirement — you help:

Solve Canada’s biggest financial challenge

Strengthen the economy for all families

Create prosperity that lasts for generations

This is your moment to turn financial hope into action — starting with your child.

For decades, governments of all parties have failed to present a real plan to solve this crisis — without tax hikes or service cuts.

This generation has the power to fix the problem permanently.

The BIGShift will finally give Canadians the tools to:

Permanently eliminate Canada’s national debt

Raise living standards by freeing families from saving for retirement

More Spending Power, Stronger Economy

With retirement savings secured early, BIGShift kids will have thousands more dollars of disposable income each year — money they can spend, invest, and use to build their lives.

This surge in spending power will help fuel Canada’s economy, creating jobs and driving growth through a powerful multiplier effect.

And the impact won’t stop there: BIGShift seniors will enjoy greater financial security and freedom, continuing to spend confidently throughout retirement — keeping the economy strong for future generations.

An Intergenerational Solution

BIGShift babies will grow up in families that are financially secure — free from the pressure of saving for retirement — and better equipped to secure the future for their own children.

Once Canada’s national debt is permanently eliminated, the federal government can redirect those massive interest savings to create three at-birth investments for every baby:

Retirement: fully fund their retirement account at birth

Education: invest enough to cover post-secondary costs

Home: provide a first-home down payment

By finishing these crucial investments at birth — at a fraction of the usual lifetime cost — Canada can eliminate three of the biggest financial burdens families face today, while spending only about half of what it currently spends just supporting retirees.

Helping All Canadians Invest Fee-Free

BIGShift Canada will launch and operate Zero-Fee Investment Funds so every Canadian can invest without paying portfolio management or fund fees.

Eliminating these fees will keep thousands of dollars per family more in their accounts — dramatically boosting long-term wealth and retirement security.

And because these funds will be powered by the BIGShift community, their impact will grow as more Canadians participate — multiplying the benefits nationwide.

A Newsworthy Movement

The BIGShift isn’t just a financial program — it’s a national story in the making.

When parents, businesses, and communities come together to secure every child’s retirement, it’s newsworthy.

Our goal is to attract media coverage across Canada, inspiring others to join and amplifying the movement’s impact.

Every family that participates strengthens the story — and helps turn this into a headline Canada can celebrate: “Canada Secures the Financial Future of the Next Generation.”

Your Role in Canada’s Future

By joining the BIGShift, you’re doing more than securing your child’s retirement.

You’re helping:

Solve Canada’s greatest financial challenge

Strengthen the economy for every family

Create lasting prosperity for generations to come

This is your chance to be part of a movement that transforms Canada’s financial future — starting with your own child.

Benefit All Canadians

Step Into Leadership: Help Launch the BIGShift

This is your chance to be part of a movement that transforms Canada’s financial future — starting with your own child

Our Mission, Your Opportunity

BIGShift Media’s first mandate is to:

Create widespread awareness and support across Canada for the BIGShift, given its enormous societal-level benefits

Begin implementing the BIGShift by building the infrastructure needed to sustain it right across the country

That’s why we are now building BIGShift Media's founding (part-time) leadership team — parents who will lead the launch of the Accelerator-Drive (A-Drive) and BIGShift Membership Drive (M-Drive) campaigns that will set the BIGShift in motion and begin transforming Canada’s financial future.

Apply for the Leadership Role That’s Right for You

BIGShift Media is hiring a total of 4,353 parent leaders who, in just 3 to 6 hours per week, will guide the work of 39,600 part-time Parent-Associates (PAs).

Our Phased Approach

Every major change starts with one small step — yours begins by signing up your one (and only) Accelerator.

Step 1: Sign Your Accelerator — The First Step to Leading Change.

We are Engaging 3 District Presidents (DPs), 30 Senior Vice Presidents (SVPs) and 360 Area Vice Presidents (AVPs), who will each (with our help) sign up one Accelerator.

Each DP will lead 10 SVPs, covering 1/3 of Canada.

In turn, each SVP will lead 12 AVPs

The very first thing each DP, SVP and AVP will do — with our full support — is sign up their one Accelerator.

Think of this one simple step as a litmus test:

It proves you can do what you’ll coach your team to do

It begins funding the BIGShift App, Canada’s first zero-fee fund, and the BIGShift Ecosystem

It generates $500 for your child’s retirement account (if this $500 is invested for your child before their 1st birthday, it should - itself - grow to more than $135,000 in retirement savings by their 66th birthday)

Leadership Earnings Designed for BIGShift Parents

At the DP, SVP, and AVP levels, your on-target earnings (OTE) are designed to do more than just reward your effort — they are calibrated to

fully fund BIGShift #1 for your child; and

give you a strong start on BIGShift #2 (finishing investing for your own retirement).

These roles put your family on a permanent path to financial freedom.

Step 2: Build Your Team, One Leader at a Time

While the top three tiers of BSM's leadership team are being onboarded and each is signing up their one Accelerator, BSM will:

Finish mapping all 3,960 neighborhoods throughout Canada's urban areas

Assign 11 neighbourhoods to each AVP

Each AVP will then engage one Team Leader (TL) per neighborhood — ideally someone who is situated nearby.

Next AVPs will help their TLs sign up:

One Accelerator (completing their part of the A-Drive)

Two BIGShift Members (beginning the M-Drive)

Each DP, SVP and AVP will earn a second management commission for each Accelerator and Member their Team signs up.

Step 3: Scale the M-Drive and Transform Lives

Once a TL has signed up their one Accelerator and two Members, they will:

Invite 10 new or expecting parents to join them in the BIGShift Program as part-time Parent Associates (PAs)

Help each PA sign up 70 Members (supported by BSM’s national multi-channel media campaign)

BIGShift Members pay a one-time fee of $442 (plus tax) and will enjoy benefits worth substantially more.

Importantly, $214.75 of each Membership will go directly to a PA’s child’s retirement account.

Accordingly, by signing up 70 Members, a PA will earn $15,032.50 (before tax) for their child’s retirement.

And each Team Leader (TL) will earn $61,915 (before tax) for their child’s retirement — which typically should be enough (after tax) to finish funding their child’s entire retirement goal by their child's 3rd birthday.

You’ll Have Tools and Support

BIGShift Media will continually create, test, and refine tools to make your job easier:

Business cards with QR codes that connect parents and businesses to short, professional videos

Website pages, social media posts, and podcasts that explain the BIGShift story for you

National PR campaigns to generate interest and make your conversations easier

Training and best practices so you know exactly what to do, when, and how

Our goal is simple: let the tools do the heavy lifting so you can focus on connecting with people and coaching your team.

Parent-to-Parent Collaboration

You Won’t Be Doing This Alone

When your Team's PAs join BSM, they won't just be getting a lucrative part-time role — they will be joining a local team of parents who support each other.

Babysitting Exchange: Fellow PAs can swap babysitting — at no cost — so everyone can find the 3–6 hours a week needed to reach their goals.

Shared Experience: PAs be working alongside other parents in the same stage of life, sharing tips, encouragement, and celebrating progress together.

This collaboration will make it easier to succeed — and help build real connections that last well beyond the Drives.

Step Into Leadership:
Help Launch
the BIGShift

BIGShift Media is building its founding leadership team — parents who will guide Canada’s first BIGShift campaigns.

As a District President, Senior Vice President, or Area Vice President, you’ll:

Mentor and guide a team of parents

Shape and refine the tools that make participation easy

Take a leading role in launching the BIGShift nationwide

Your leadership will set the BIGShift in motion — and inspire others to follow.

This is your chance to lead a movement that changes Canada — while securing your own child’s future.

Your First Step:
Sign Up Your Accelerator

With our full support, take the one action that launches everything:

Launch the BIGShift — fund Canada’s first zero-fee fund & app

Kickstart your child’s future — $500 grows to $135,000+ by age 66

Lead by example — gain the experience you’ll coach others to repeat

One step. Big impact.

Build & Coach Your Team

Once you’ve signed your Accelerator, your next step is to recruit and mentor your team.
You’ll:

Select capable parents to join you as SVPs, AVPs, and TLs

Guide each through signing their one Accelerator — step by step

Celebrate wins and share best practices as you go

This is where your leadership shines — turning your small team into a force that will complete the A-Drive and launch the M-Drive in your area.

Your leadership is what turns the BIGShift into a movement.

The Power of the M-Drive

When every Member signs up, the direct impact is staggering:

$312.73 of each $442 Membership goes directly toward BIGShift Media children’s retirement accounts

That’s almost $919 million nationwide

After tax (assuming a 25% average): $689 million still should grow to $170.7 billion by retirement

That’s an average of $3.88 million per child for each of the 43,954 BSM children — which is 38.8% of each child's $10 million retirement savings goal.

This is one of the reasons why your role matters — every Membership you help create moves your child and Canada closer to financial freedom.

Parent-to-Parent Collaboration

When you join BSM, you’re not just getting a job - you’re joining a network of parents who support each other.

Babysitting Exchange: Swap childcare with other Parent-Associates so everyone can find the 3–6 hours a week needed to lead and grow their team.

Shared Experience: Work alongside other parents in the same stage of life, sharing tips, encouragement, and celebrating progress together.

This collaboration makes it easier to succeed — and builds friendships that last well beyond the Drives.

What You Will Do